I've been doing a piece of research that has necessitated keeping up with the wonderful world of automobiles, recent news from which has been dominated by the Paris Motor Show. On seeing vehicle exteriors like these and interiors like these, most with the word 'concept' attached I was reminded of this excellent post:

"Why hasn’t Apple, the most innovative and visionary company in computing, produced a single concept product or vision in over a decade? Because, to paraphrase Jobs, real artists ship."
Kontra, Counternotions blog

I understand the desire to dream, to dream big and to share those dreams with others. However, when you ship a product based on these dreams my first reaction is always going to be to compare it to the concept. And then be disappointed.

"A commercial company’s ability to innovate is inversely proportional to its proclivity to publicly release conceptual products."
Kontra, Counternotions blog

Why would you ever want to disappoint?