While re-reading an article about green electricity over on Head Heritage I noticed a call they'd put out to hit E.ON with a Google bomb by posting links to nonewcoal.org.uk while using eon as the linktext. According to the post as of 13th November 2008 nonewcoal.org.uk had reached position 13 within a couple of weeks from being nowhere in the top 50 for this search term prior to this time. As of writing this it is advanced to position 5 for a search for eon in Google's results pages. Good going! Another collective action problem solved through the social power of the web.