One post I read just recently which seemed apropos the fact we are in silly season (how is it possible 'news' itself can be 'slow'?) was entitled: The 3 key parts of news stories you usually don’t get. It summed up the reasons why I feel nearly all mainstream news is a shambling failure whose extinction can't come soon enough. This is apposite given Associated Press not getting it in a very public way, leading on from equally questionable ideas coming from other old media quarters earlier this year.