I read over on AppleInsider that the iPhone has a 66% share of mobile web use. It made me remember a meeting I had a while back where a group of us we told about the kind of mobile web work we could offer to clients. I was completely confused as having recently accquired an iPhone I realised I made no distinction whatsover between fixed and mobile web use. One of the most significant achievements of the touchscreen and user interface implementation of the iPhone was that it made navigating webpages on a small screen a pleasure. I find it hard to believe that prior to the iPhone anyone was doing anything on the web via a mobile device, except for marketing types trying to sell 'mobile web' projects to gullible clients. I'm not saying it isn't necessary to create an version of your site optimised for devices with small displays, more that the need to talk about the 'mobile web' as something distinct seems unnecessary as technology has advanced. If you have a site with complex navigation then stripping it back to an optimised version for the small screen is probably a natural part of your design process. In the case of some sites I actually prefer this version. Take Amazon's standard product page layout and then look at the version I see on my iPhone:

Click to see a full-size screenshot

I love how clean this version is. The main product details are followed by the two main actions I'd want to complete when I've searched for a product: either buy it or save it to my wishlist to remember it for later. Following this you have editorial reviews, which presumably carry more weight than the customer reviews, which follow. Finally you see suggestions for other related products. Perfect. It hurts my head a lot less than the deluge of choices the standard page gives me.